E-commerce
Sustainability
Our 2030 Sustainability Vision
Our Sustainable Products
Sustainable products lie at the heart of our sustainability strategy. Based on the principle of responsible production and consumption, we build products that remain sustainable throughout their entire life cycles.
Our Products Containing Sustainable Raw Materials
As the Karaca Group, we continue our R&D studies in order to integrate our products that use recycled raw materials in the production phase of all our product groups.
At Kaşmir Halı (Carpets), we treated 3 million GRS Certified plastic bottles and 13 tons of recycled cotton and used the materials we recovered in the Doğasever Collection.
In creating the Nature Pro cookware set, which we produced using 92.91% recycled materials, we emitted an approximately 200 times smaller carbon footprint compared to when untreated primary materials were used.
In product ranges apart from home textiles, we prefer innovative raw materials that increase the strength of the product and improve cooking processes in our tableware & kitchen categories. In order to integrate the use of alternative raw materials into all our product groups, we follow global trends and continue our R&D studies in our product development stages.
Thanks to our fabrics produced from bamboo, we prevented the pollution of 109,425 m3 of water compared to had we produced and used cotton-based materials.
At Kaşmir Halı (Carpets), we treated 3 million GRS Certified plastic bottles and 13 tons of recycled cotton and used the materials we recovered in the Doğasever Collection.
In creating the Nature Pro cookware set, which we produced using 92.91% recycled materials, we emitted an approximately 200 times smaller carbon footprint compared to when untreated primary materials were used.
In product ranges apart from home textiles, we prefer innovative raw materials that increase the strength of the product and improve cooking processes in our tableware & kitchen categories. In order to integrate the use of alternative raw materials into all our product groups, we follow global trends and continue our R&D studies in our product development stages.
Thanks to our fabrics produced from bamboo, we prevented the pollution of 109,425 m3 of water compared to had we produced and used cotton-based materials.
Clean Energy and Local Production
As the Karaca Group, we prioritize renewable energy sources in our production in order to use clean energy, which is one of the most important sourcess for environmental sustainability.
We use 77% renewable energy in the production of our Small Home Appliances category products. Thanks to our use of renewable energy in 2023, we prevented 35,410 tons of carbon emissions from being released into nature.
In addition to the improvements made within the manufacturing process of the products designed by Turkish engineers, supporting local production and minimizing logistics operations are of great importance especially in providing solid pillars to support sustainability efforts.
Thanks to our Sustainable Supply Chain, we are increasing the number of our products manufactured in Türkiye every year. In addition to our Sustainable Supply Chain approach, we are increasing the number of our products designed by Turkish engineers and manufactured in Türkiye every year. Local production accounts for 90% of the manufacture of products in our small home appliances category.
We use 77% renewable energy in the production of our Small Home Appliances category products. Thanks to our use of renewable energy in 2023, we prevented 35,410 tons of carbon emissions from being released into nature.
In addition to the improvements made within the manufacturing process of the products designed by Turkish engineers, supporting local production and minimizing logistics operations are of great importance especially in providing solid pillars to support sustainability efforts.
Thanks to our Sustainable Supply Chain, we are increasing the number of our products manufactured in Türkiye every year. In addition to our Sustainable Supply Chain approach, we are increasing the number of our products designed by Turkish engineers and manufactured in Türkiye every year. Local production accounts for 90% of the manufacture of products in our small home appliances category.
Recyclable and Durable Products
As the Karaca Group, we examine all life cycle stages of a product in detail as part of our product development processes and design our products with material preferences that can be easily recycled by users.
As of 2023, we will have over 500 products in our tableware category.These are all 100% recyclable product types. Our Nature Pro cookware set, 90% of which is made from recycled materials, can be recycled after use.
As Karaca Group, we carry out R&D studies to ensure that our products can be used for a longer period of time by the user. In this way, we both increase the satisfaction of our consumers and reduce the environmental impact of our products.
We contribute to the cyclical economy by preventing Karaca customers from having to buy new products as the products in our cooking group come with a guarantee of up to 10 years and those in our tableware group a lifetime assurance that the patterns or designs on our products do not fade or rub off.
As of 2023, we will have over 500 products in our tableware category.These are all 100% recyclable product types. Our Nature Pro cookware set, 90% of which is made from recycled materials, can be recycled after use.
As Karaca Group, we carry out R&D studies to ensure that our products can be used for a longer period of time by the user. In this way, we both increase the satisfaction of our consumers and reduce the environmental impact of our products.
We contribute to the cyclical economy by preventing Karaca customers from having to buy new products as the products in our cooking group come with a guarantee of up to 10 years and those in our tableware group a lifetime assurance that the patterns or designs on our products do not fade or rub off.
Our Cultural Heritage Products
As the Karaca Group brand born in these lands, we attach importance to our country's history and culture, and we create special collaboration collections in order to transfer and spread them to future generations.
As of 2023, we have designed a total of 142 products with 5 different collections, namely "Paye Selçuklu", "KaracaXArslantepe", "Alacahöyük", "KaracaXIstCollection" and "Cumhuriyet Yüzyılı", in order to spread the cultural heritage. You can visit our virtual stores created for our Paye and Cumhuriyet Yüzyılı collections.
We minimize the environmental impacts during the production phase of the products and perform carbon offset operations for emissions that we cannot eliminate.
As of 2023, we minimize our impact by performing carbon offsets in all our company events. We balanced the carbon emissions caused by the Cumhuriyet Yüzyılı Collection launch event held on October 18, 2023.
As of 2023, we have designed a total of 142 products with 5 different collections, namely "Paye Selçuklu", "KaracaXArslantepe", "Alacahöyük", "KaracaXIstCollection" and "Cumhuriyet Yüzyılı", in order to spread the cultural heritage. You can visit our virtual stores created for our Paye and Cumhuriyet Yüzyılı collections.
We minimize the environmental impacts during the production phase of the products and perform carbon offset operations for emissions that we cannot eliminate.
As of 2023, we minimize our impact by performing carbon offsets in all our company events. We balanced the carbon emissions caused by the Cumhuriyet Yüzyılı Collection launch event held on October 18, 2023.
User-Friendly Products
Thanks to its value-added products, the Karaca Group helps its customers prevent food waste with storage containers that keep their meals fresh for a long time, facilitate healthy diets with dinner sets that change eating habits, reduce electricity and natural gas consumption with cooking products that heat up over a short time and cool down over a longer period, and reduce ease of use and less energy consumption with smart and remotely-controlled products.
Karaca Group directly contributes to Goal 12: Responsible Consumption and Production through improvements made throughout the entire lifecycle of its products.
Sustainable Retail
As Karaca Group, driven by our sense of responsibility and sensitivity, we have launched our new concept stores. With these stores, which we call "Container Store," we aim to reduce environmental impacts in many areas, from store construction to product delivery.
Karaca Container Store
Taking the concept of sustainable merchandising into consideration, we have committed to making all our shopping trolleys from 100% recyclable materials.
We carried out all painting processes using water-based paints and replaced 100% of our lighting systems with LED bulbs.
We have incorporated into our operational processes the recycling of all store furniture items that have reached the end of their useful life, and the repair and utilization of reusable ones in new forms.
We carried out all painting processes using water-based paints and replaced 100% of our lighting systems with LED bulbs.
We have incorporated into our operational processes the recycling of all store furniture items that have reached the end of their useful life, and the repair and utilization of reusable ones in new forms.
The Container Store concept directly contributes to Goal 8: Decent Work and Economic Growth and Goal 12: Responsible Consumption and Production by focusing on reducing environmental impacts.
Energy Efficiency Project in Stores
In 2024, we transitioned to cloud-based technologies to monitor energy consumption in our stores.
Through a pilot project implemented in 10 stores across Istanbul, we achieved a 40% energy savings within the first four months.
Starting in 2025, we aim to expand this pilot project to all Karaca stores to further enhance our energy efficiency.
Through a pilot project implemented in 10 stores across Istanbul, we achieved a 40% energy savings within the first four months.
Starting in 2025, we aim to expand this pilot project to all Karaca stores to further enhance our energy efficiency.
With the "Energy Efficiency Project in Stores,"Karaca Group minimizes energy consumption and contributes to SDG 7: Affordable and Clean Energy, SDG 8: Decent Work and Economic Growth, and SDG 13: Climate Action.
View at Home
With this technology developed for Karaca's mobile telephone application, Karaca's customers can examine more than 2 thousand products in 3D view (format) before purchasing and evaluate how the product will look in their home environment. Through this technology, Karaca Group aims to both provide an interactive purchasing experience for Karaca's customers and reduce their environmental impact by reducing the rate of product returns.
The fact that there has been a decrease of nearly 50 percent in the return rates of the products that offer the option of viewing at home using the augmented reality option since the day the application was launched shows that these steps are very beneficial from the perspective of environmental impact. Thanks to this technology, we have been able to reduce the return rate of the products arising from our logistics operations.
In the customer surveys conducted regarding this issue, 92 percent of Karacas customers who had initially experienced products via out AR (Augmented Reality) application expressed satisfaction with their purchases.
The fact that there has been a decrease of nearly 50 percent in the return rates of the products that offer the option of viewing at home using the augmented reality option since the day the application was launched shows that these steps are very beneficial from the perspective of environmental impact. Thanks to this technology, we have been able to reduce the return rate of the products arising from our logistics operations.
In the customer surveys conducted regarding this issue, 92 percent of Karacas customers who had initially experienced products via out AR (Augmented Reality) application expressed satisfaction with their purchases.
Karaca Group's AR technology is not only innovative but also a value-added solution that aligns with reducing environmental impacts. Consequently, it directly contributes to the 8th Goal, Decent Work and Economic Growth, and the 9th Goal, Industry, Innovation, and Infrastructure, of the Sustainable Development Goals.
Corporate Social Responsibility
As Karaca, we launched the "We Have a Future to Share" project in collaboration with UNICEF to support children's education.
For this purpose, we partnered with renowned Turkish artists and invited them to design Turkish coffee cups for the project. Since 2018, the proceeds from the sales of these specially designed cups have been used to support UNICEF’s education programs.
Through this initiative, we have contributed to 16,000 children gaining access to education since 2018.
For this purpose, we partnered with renowned Turkish artists and invited them to design Turkish coffee cups for the project. Since 2018, the proceeds from the sales of these specially designed cups have been used to support UNICEF’s education programs.
Through this initiative, we have contributed to 16,000 children gaining access to education since 2018.
The Karaca and UNICEF partnership directly contributes to Sustainable Development Goal 4: Quality Education, 10: Reduced Inequalities, and 17: Partnership for the Goals due to its contribution to children's education and sustainable development objectives.
